Zechka was founded in 2008, in the young women's ready-to-wear product and accessories market, with the aim of offering the most fashionable products to its consumers at the most affordable prices. For this purpose, Zechka opened its first boutique store in Beşiktaş, Istanbul, with its collection consisting of the most up-to-date young women's clothing and accessory products of world brands. During the period when the fast-fashion trend was on the rise, Zechka, which reflected the current fashion trends in the world into its collections in the fastest way and at the most affordable prices, became a rising brand in a short time. With its own supply chain, Zechka continues to deliver current and innovative fashion products for young women at the most affordable prices to its consumers through wholesale, retail and online store channels.